Cheekbones That Stand Out When You Smile: The Cause

The cheekbone contouring injection in the Gangnam Station area: why smiling makes cheekbones stand out, how the injection works, and what NUWA Gyeolfit is.
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Many people are troubled by a cheekbone line that looks particularly prominent every time they see themselves in the mirror. In particular, cheekbone volume that pushes out to the sides when smiling brightly, while looking fine at rest, can make the impression strong or the face look larger.
In this case most people think first of contouring surgery, assuming “my bone itself must be large”. But when they come in for a consultation, it turns out surprisingly often that the cause is excessively accumulated fat or muscle movement rather than a matter of bone. Today we will look at the cheekbone contouring injection, which can help create a smooth facial line, and at NUWA Gyeolfit, NUWA Clinic’s own solution.
Why does my cheekbone look so prominent?
The causes of a prominent cheekbone divide broadly into three. The first is structural: the cheekbone itself protrudes to the side or forwards. The second is fat accumulation, where subcutaneous fat has settled thickly around the cheekbone. The third is muscle development, where the muscles used when smiling push the tissue upwards.
Where bone structure is the cause a surgical approach may be needed, but where fat or muscle is the cause, tidying the line can be expected with a non-surgical treatment such as the cheekbone contouring injection in the Gangnam Station area. The bulge that rises when smiling in particular can be eased gently through fat breakdown, though this differs individually according to the cause and the state of the tissue.
How does the cheekbone contouring injection work?
The cheekbone contouring injection is a treatment that tidies the facial line gently by improving the fat and soft tissue around the cheekbone. It naturally refines the volume around the cheekbone and helps improve the open space of the face.
First, the product is injected into the firm fat layer of the cheekbone area to loosen the fat tissue. It then supports circulation so that the broken-down fat is cleared from the body through the lymphatic vessels, which can give the visual effect of the overall width of the face appearing reduced. In other words, the cheekbone contouring injection is not a method that touches the bone; it is an approach that refines the volume of fat and soft tissue to change the impression of the line.
On what basis does NUWA Clinic design the cheekbone contouring injection?
There are many kinds of contouring-related injection. So when deciding on a treatment, it is better to look at the safety of the ingredients and the precision of the design together. Even where the treatment has the same name, the design differs according to fat thickness, firmness and facial structure, so it is better not to approach it with a single standardised method.
The cheekbone contouring injection at NUWA Clinic is based on the NUWA Gyeolfit solution. NUWA Gyeolfit is NUWA Clinic’s own treatment solution forming the basis of the NUWA contouring injection, the cheekbone contouring injection, the nose contouring injection and the NUWA Fit injection, and its principle is to assess each person’s facial structure and tissue condition and then design accordingly. It is carried out on a one-to-one tailored basis, taking into account the differing fat thickness and skin firmness of each individual.
Who does the cheekbone contouring injection suit?
We generally suggest the cheekbone contouring injection to those with the following concerns: those whose cheekbone volume rises when smiling and makes the eyes look smaller; those whose outer cheekbone protrudes and makes the facial line look uneven; those who want a slimmer facial shape through a non-surgical method; and those troubled by facial volume, particularly around the cheekbone, that does not reduce even with dieting.
That said, as mentioned earlier, the approach differs according to whether the prominent cheekbone is down to bone structure or to fat, so a process of first confirming your own cause is needed. The cheekbone contouring injection is not a treatment that applies to every cheekbone concern; it is an option that can be considered where fat or soft tissue is the cause.
Why does an accurate assessment come first?
Every treatment begins with an accurate assessment. Even those who arrive believing it is a bone issue often confirm through consultation that fat is the cause, and resolve the concern from there.
A process of considering together what line would be harmonious for your own facial shape, and then proposing a solution to match, is needed. If the cheekbone line has been a source of stress every time you look in the mirror, we recommend having a consultation to confirm the cause first.
With cheekbone concerns, the order of confirming the cause first shapes the result more than choosing a type of treatment.
Healthy, resilient skin is completed not by a treatment on its own, but when accurate information is combined with consistent day-to-day care. NUWA Clinic Gangnam, where facial shape concerns are assessed first, is located directly in front of Exit 7 of Gangnam Station, on floors 3 and 4 at 385 Gangnam-daero, Seocho-gu, Seoul.
Frequently asked questions
Q. If my cheekbone protrudes when I smile, is it always a bone issue?
A. Not necessarily. If it looks fine at rest but the cheekbone volume rises when smiling, the cause is often fat accumulation or muscle movement rather than bone. As the approach differs according to the cause, confirming it through assessment is the more accurate route.
Q. How does the cheekbone contouring injection work?
A. The product is injected into the firm fat layer of the cheekbone area to loosen the fat tissue, and circulation is supported so that the broken-down fat clears through the lymphatic vessels. Through this, the visual effect of a reduced facial width and a smoother side line can be expected.
Q. What is the NUWA Gyeolfit solution?
A. NUWA Gyeolfit is NUWA Clinic’s treatment solution forming the basis of the NUWA contouring injection, the cheekbone contouring injection, the nose contouring injection and the NUWA Fit injection, and a trademark application has been filed. Its principle is to assess each person’s facial structure and tissue condition and then design accordingly.
Q. Dieting does not reduce my cheekbone volume. Can a treatment do it?
A. Fat around the cheekbone is one of the areas that does not reduce easily with weight loss. Where the cause is localised fat accumulation, the cheekbone contouring injection can be an approach, but as the result can differ according to the cause, a careful assessment comes first.
Q. How is the cheekbone contouring injection carried out?
A. It is carried out on a one-to-one tailored basis, taking into account the differing fat thickness and skin firmness of each individual. Our principle is to first assess the cause of the prominent cheekbone and the facial shape, and then design accordingly.

NUWA Clinic Gangnam
Dermatology · Lead Director, NUWA Clinic Gangnam
With know-how built over 10 years and more than 120,000 procedures, I'll help you find the answer to your facial concerns.



